about us

Designed in London and meticulously made in Mongolia, OYUNA offers considered designs across womenswear, menswear and home, in our signature architectural silhouettes and bright hues. In line with our mission to empower, our collections are curated with the utmost respect for our Nomads, the custodians of the land from which our cashmere is sourced.The OYUNA team is a tight-knit, talented group with a shared vision of creating directional designs whilst working towards a more sustainable future for the cashmere circle.

safeguarding the future

Preservation of Mongolia and its nomadic culture is crucial for us. Our mission is to lead and participate in impactful projects that bring long-lasting results for cashmere sustainability in the world. We are committed to responsibly sourcing our cashmere that is produced in an environmentally friendly way that safeguards the livelihoods of the herding communities and protects the environment in which they live.

powered by connections

We believe in the power of connection. We are here to connect Mongolia with the world and the world with Mongolia, to enable exchange of values and to accelerate positive impact cashmere globally through our designs and commitment to protect our Earth.

crafted in Mongolia

Our designs are brought to life in Mongolia by our fine-skilled crafts people. We've been working with the same factories for almost 20 years, developing rewarding relationships and full transparency from fibre to final stitch.

designed in London

Designed in our dedicated London design studio. Our considered designs reinvent the world of cashmere with our signature architectural silhouettes and bright hues. We believe in having few, but precious objects in our lives, that maintain relevance and quality over time.

visit us

Located in the heart of London's Notting Hill our Golborne Road store features a curated selection of womenswear, unisex clothing and homeware.